Museum Exhibition Labels

Part of the Museum's 2024 visual identity project. Collection labels carry a lot: artwork metadata, credit lines, provenance, interpretive text, iconography, multiple languages. The existing system had grown inconsistent over time. Working with curatorial leadership over six months, we developed a new schema that brought it all into a single framework—legible, accessible, and connected to the broader visual identity without the design getting in the way of the information.

Year: 2024

Clients: Brooklyn Museum

Category: Print, Direction

Adam Taylor O'Reilly (b. 1985, Edmonton, Canada) is a creative director, designer, and writer, based in Brooklyn, New York. Since 2018, he has led design and brand creative at the Brooklyn Museum, including directing creative strategy for its 2024 visual identity.

This site presents selected work across exhibitions, identity, writing, and code, 2009–present.


Site developed by Adam Taylor O’Reilly.