A collaboration between the Brooklyn Museum's in-house creative team and Spotify's in-house design team, extending the Museum's out-of-home marketing campaign for *David Bowie Is* into the transit system. The activation transformed the Broadway-Lafayette subway station—steps from the SoHo neighborhood where Bowie lived for the last two decades of his life—into a temporary exhibition for the duration of the show. Over 40 pieces celebrated his life in New York, each paired with a Bowie quote about the city and a Spotify code linking commuters directly to the referenced song. A 150-foot anamorphic centerpiece merged two eras of Bowie across the station's architecture, working with the columns, walls, and platform edges rather than against them. Every surface was used. 250,000 limited-edition MetroCards were released to coincide with the opening, each featuring one of five designs tied to a different era of his career—lines formed out of the station and up the stairs to the street on the day of release.
Year: 2018
Clients: Brooklyn Museum, Spotify
Category: Identity, Print, Direction