On the occasion of the Brooklyn Museum's 200th anniversary, we partnered with Other Means to design a new identity for the storied institution that brings together its many layers of history into one visual language. A new typeface incorporates ornate ligatures drawn from the building's neoclassical facade into a neutral, contemporary sans serif. These are most noticeable in the museum's logo, where the double-Os in BROOKLYN intertwine, and the Ms and Us in MUSEUM converge. Also pulled from the facade are the two solid circles that activate the identity by framing text, creating hierarchy, and informing the grids and spacing behind every application. This new visual language gives the Brooklyn Museum the ability to speak at a range of volumes, in a voice that always reflects who they are: a museum with a remarkable span of history represented in its collection that continues to play an essential role in contemporary art and culture. The project was a year-long collaboration between the Brooklyn Museum's in-house design studio and Other Means, touching over 500 assets across every surface of the institution — launching at the museum's 200th anniversary celebration alongside the most successful institutional marketing campaign in the museum's history.
Year: 2024
Clients: Brooklyn Museum
Category: Identity, Direction, Print